Oh ya baby! It's March and that means...it is Frozen Food Month!

What is Frozen Food month? Ya I had the same question and imagine my disappointment when my Google search Led me to NFRA (National Frozen & Refridgerated Food Association) and I learned that I had completely missed canned food month which is February, and this year there was even an extra day of pure canned enjoyment. I can't believe I have to wait another 4 years to experience 29 days of canned celebrations. To keep me from slipping into a deep depression I am just shelving all thought of canned food and now going to focus on Frozen Food month! Ya baby! According to NFRA Frozen Food month is a proven approach of promoting frozen food. Awesome. That explains everything. The quick witted folks at NFRA's ad agency sure nipped any potential consumer confusion with that snappy tagline. For those truly interested in what it means for you and your family...well you are about to be herded into the frozen isle of your local grocer. I hacked into theo their website by clicking a link to learn about their devious plan and garnered the following intelligence...

A three-page FSI circulated to 37 million will drop on March 4, 2012. It will include coupons and product photos of the participating brands. The FSI will announce the Take a Fresh Look at Frozens theme and the consumer sweepstakes hosted on www.EasyHomeMeals.com.

An FSI will drop to 37 million? That is impressive, but to put it in context Stunt Dad droppings also reach that many people. The best part of Frozen Food month is that the easyhomemeals.com website features recipes from The one and only Mr. food! Really it's true. "Want to feel like a fancy restaurant chef in a pinch?" Try the Seafood Oscar recipe. Although I'm not sure if I really want to feel like a fancy restaurant chef being pinched? What does that even mean? Is the feeling you get when the mob is demanding more money to protect incoming shipments of frozen cod? Or the tingly sensation experienced when the local food critic is holding his next write up ransom for a free refill of Fanta? Perhaps it is just the exhilaration of a lobster clamping down on your short hairs? Only NFRA knows. Pin It Now!